He who does not evolve, is lost

In the context of events, it is important to be quick in intervening and resolving critical issues and unforeseen events with clear and precise indications because, as I like to say in golfing jargon, each event is “one shot”, non-repeatable, unique and with a relatively short duration and time frame. It is therefore necessary to be able to find the solution to a problem in an effective and timely manner.

But what exactly is a problem? 
The definition of problem reads: a problem , commonly understood, is an obstacle that makes it difficult to achieve a certain goal or satisfy a certain need, standing between the individual’s will and objective reality. More specifically, this term refers to any unresolved situation or condition that is difficult to resolve. The problem may be of various kinds, it affects the achievement of goals and may compromise the expected results.

In my opinion, problem solving is one of the most distinctive skills for a Meeting & Event Manager and will be one of the key skills for years to come.
Problem solving is actually a skill that enables us to keep up with the fast-paced world we live in. Both personally and professionally, what modern reality demands is to be able to adapt to new contexts and find innovative solutions to the challenges of progress. Today, the world has become much more complex, in the middle of a digital transformation, in a phase of general transition. In such a context, problems are the rule, so problem solving skills have become even more important, and will become increasingly so.

Over the past 30 years we can find many examples of major giants, which, having failed to cope with market changes, have fallen victims to progress. Applying problem solving means juggling instability by using mental flexibility to bring new ideas to life, make effective connections and find creative solutions in unpredictable contexts, thus constantly updating corporate strategy. The power to emerge and be innovative lies here, in the open problems of the real world, in taking non-linear paths and in the enthusiasm of discovery.

If Totò, an iconic Italian actor of the 1940s-60s , said “chi si ferma è perduto” (‘He who hesitates, is lost’), now we can say ‘He who does not evolve, is lost’.